Taxonomy: What is it in the scheme of Master Data Management

Taxonomy is a hierarchical list of controlled terms, defined and approved by the business, that supports management, classification, delivery and retrieval of content.  The content model determines when a new or refined taxonomy is required. Taxonomies do not replace the content model and content models are not built around a taxonomy.

Sometimes taxonomy is confused with a site map. Site maps guide the user digital experience, using user facing terms, short cuts and redundancies not included in from a content management or taxonomy perspective. Building taxonomies is a process and art based on the business needs. Why are taxonomies needed?

Here are three examples that represent value to the business:

  1. Parametric Search: Taxonomies power a search enabling a user to filter and sculpture results based on many parameters.
  2. Recommendation Engine: Suggestions for content that might be of interest are offered, based on previous user views. For example, a shopper searches for knit hats, and mittens and gloves are offered.
  3. Related content: Viewing a particular page can also provide links of photos and videos tagged with relevenant relationships from one content type to another.

Taxonomies can do much more and this will be covered later.

 

 

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