MDM and Customer Interaction

The best MDM for Product data vendors have evolved, into a rich, MDM platform. This MDM Platform not only models entities like Suppliers and Products, but also entities like Assets, Locations, Employees, and Customers.  Aberdeen Group reports that companies using MDM for Customer Data have achieved tangible benefits:

  • 9% Increase in Customer Retention.
  • 8% Increase in Customer Satisfaction.
  • 6% Increase in Sales Team Quota Attainment.
  • 7% Decrease in time to resolve customer issues.
  • 5% Decrease in Customer Support Costs.
  • 11% Decrease in time spent on customer data tasks.

Get this MDM for Customer Interaction report here:



About Sales Pro
Master Data Management and Product information management solutions.

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