Product Catalog Publishing to e Commerce Sites

Back in the day a business put out a “Big Book” product catalog once a year. And some businesses just put out the same catalog year after year, with manual, painful edits made by staff. ( I am working one project now and catalog has not been updated for 6 years.)

And more and more complexity bubbles up each day. Each day because new potential sales platforms pop up. Names like Amazon, Ebay, Google, and many, many more that can sell your products if you can hand them the product data.

And EMEA too. Getting product data in multi languages, with cultural flair, to offshore partners is not a snap, for most marketing folks. Mary Kay comes to mind. Biggest new markets are China, Russia. This I have been told. I wonder how many folks are transforming data to usable Chinese format?

And I ask to think about how fast markets change. How new entrant web sites are up in moments. How old school business fails. Just think about this.


About Sales Pro
Master Data Management and Product information management solutions.

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