The Master Data Dilemma

Corporate data is created and manipulated in ERP Systems, spreadsheets, graphics programs, CRM applications, and other like systems. A wide range of corporate users and users outside of the four corporate walls, need to plug into this data at different times. And this data fuels corporate reporting, e-commerce and sales efforts, catalogs, and other publishing requirements. Completeness and accuracy is a hit or miss proposition. Incomplete data abounds, and inaccurate data stalls out productivity and pours sand into the corporate engine.

And customer decisions to buy products are simpler to make with fuller, complete product information.


About Sales Pro
Master Data Management and Product information management solutions.

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