Benefits of Product Information Management Solution

Some product managers, marketers, e-commerce pros, and merchandisers know MDM, many do not . I will use this post to cover high level benefits of MDM and MDM for product information management:

Improve regulatory compliance – PIM software, a solution providing workflow, streamlines compliance processes and provides a single source of of product information.

Reduce and Avoid Costs – Existing applications become stronger with help from a PIM solution. ERP, CRM, Data Warehouses, gain life from a single source of accurate customer and product information.

Productivity Gains – Data entry errors reduce. Processes gain efficiency. Key areas of operations; order entry, invoicing, customer service, ecommerce all gain from accurate, up-to-date product information.

Customers Benefit – A single, accurate view of all customer activity strengthens support efforts. Customer support calls are shorter and less frequent.

E-commerce Boost – website visitors appreciate, accurate, rich product information. Informed decisions are easier to make, sales increase.

Salesforces are Armed – solid PIM solutions, using a portal framework driven with product information, create customized presentations and proposals on demand. The sales conversation is specific and zeros in on customer needs.


About Sales Pro
Master Data Management and Product information management solutions.

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