Data Governance and Marketing Applications

Data governance and marketing applications: it’s time to get started.
“The best time to plant a tree is 20 years ago. The second-best time is now.”

http://enterworks.wordpress.com/2011/07/29/data-governance-and-marketing/

[A good post for companies anxious to get started on developing their application, esp. a marketing application, without vetting and cleansing their data and content first.]

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