Blogging for Lead Generation

Blogging for Sales Leads

The sales person stared at his day planner. His sales target would miss badly if he did not get more leads and meetings set up. Leads just did not flow from his company and he had to figure something out, now.

He started a blog. He sells software to an industry verticle. Years spent talking to professionals in this vertical have filled his bag with valuable industry data. And he started to write about it on a blog of his making.

The blog started slow. He learned how to use good traffic keywords in his content to pull people to his site. He wrote informational pieces aimed at helping people cut costs and increase profit in his focus industry. And eventually the visitors came.

The visitors read his information. It was good. And they kept coming back. The sales person started to build his community based on value added information. He learned how to make offers of special information, or content pieces like white papers or journals. For special info offers, a simple optin form was provided.

And his contact database grew, in time. Nothing happens overnite. He stuck to it, and now, leads come in on a weekly basis.


About Sales Pro
Master Data Management and Product information management solutions.

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