Sales lead management

Lead Life Cycle Management

What is life cycle management? For lead management systems it is tracking a lead, only. One lead management solution maker states on their website, “When lead is qualified put into your CRM.” And this “lead is qualified” means what? Leads are sent to sales people and partners. Most sales lead systems do not communicate with partners or remote sales people easily. The OEM or lead provider to salesmen, marketing or sales, trys to peer over the wall to see what is happening with the lead, but the wall is too high.

Please go here to read about BANT and lead cycle suggestions.


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